This has been a hard one to swallow. We were really excited to do thisFrom day 1 – like so many others -we fell in love with foxtrot.We were set to launch one of the biggest product lines weve ever made shortly after they dropped the bomb.So what do you do when a years worth of collaboration & work gets cancelled at 2pm on a Tuesday (days before thousands of products hit shelves across the country)?You take stock of your gratitude & gains in perspective. (We lost a helluva lot less than many of the mom & pop vendors & those who lost their jobs).And we gained quite a few friends. The fruits of their labor still deserve to be seen. So we wanted to share their latest (& one of their last) creative projects.So – what do you do? You keep the dates for the launch event you had planned. And open the gates to the crew – to pour one out with those who poured their hearts into building a company that got pulled out from under them.They showed up with home made snacks & war stories of last day scrambles. (& 3 stolen samples of Wandawega bourbon pints).We dont know where all the products are gonna end up (heard theyre locked up in warehouses, on trucks bound to nowhere and a shuttered office) somewhere soon 4000 bags of BBQ chips may show up & a ton of other things – heard theres an auction today – hoping the liquidation firm does the right thing & donates vs dollar stores.If this experience has taught us anything, its to not let the good things go to waste.We think a brand as special as Foxtrot (powered by the people who created it) deserve to be a phoenix. I may be polyanic, but if ever there was a story ripe for a comeback, they have my vote.Feeling the full range of feels right now – but mostly gratitude for the crew who joined us to pour one out for what couldve been. What we lost in this opportunity we made up for in friends gained – and for that were grateful.Toasting the employees of Foxtrot, it was a helluva run. See you around the campfire.There are alot of talented folks who suddenly found themselves back on the job market. Theyre too good to be available for long. Support them any way you can.

May 10, 2024 • Published by Tereasa Surratt • Instagram