RESTOCKING UPDATE on the new bedding line. Even though Target sold out first thing- Restock IS in the works ! We have many other retailers across the country whove also picked up the collection – from our manufacturing partner @makerscollectivehome to @bedbathandbeyond and (@homedepot is my favorite.Cause trying to keep a 99 year old camp standing means that we basically live there )What we are most excited about is that this line is accessible to everybody. somebody asked me recently why we think that people are so drawn to camp style.I think because its timely and timeless. It doesnt chase trends because its not born from a fad. Camp as a place and shared experience that connects us across generations and zip codes. Its the great equalizer. (which we could all use more of these days)So the layered textiles from the old camps that we bring into our homes are reminders of a simpler time and place.They help us tap into the core memories that shape our childhoods- and our kids childhoodsIts how a silkscreened Souvenir flocked pillow with that old school tassle trim can be a time transporter… How the liner of a comforter that reminds you of the Inside of your childhood sleeping bag can be a talisman- that reconnect us with those shared experiences that shape us.and we think that feeling will never go out of style…Many friends of camp helped with this project. And for that we are so grateful Photos by @bobcoscarelli. (Hero room shots) @prezpipe and @nathanbobey (details & packaging) photo styling @melissa.ann.elias. packaging identity system @joshuaminnich

August 3, 2024 • Published by Tereasa Surratt • Instagram