Just hit shelves! Honored to have a chapter in a new book written by women, about women founders .The Goddess Guide to Branding:insights from 22+ female founders & brand leadersCongrats to two women authors I admire so much : Jane McCarthy & Kate McAandrew Its fun to be included alongside a collective of women who inspire me endlessly – from Laura Modi (CEO & Co-FounderBobbie)toSophie Bambuck (CMOThe North Face)-LETS SUPPORT WOMEN IN BUSINESS, YALLA little about the authors:Kate McAndrew@kateprestonmcandrew Co-Founder @_baukunst , an early stage VC fund and collective of creative technologists. launched in 2022 with a debut fund of one hundred million dollars. Kate has a passion for investing in women-led startups, many included in this book.Kate is the founder of Women in Hardware, the premiere community for women and non-binary people building startups at the intersection of the digital and physical worlds.Kate graduated from McGill University in Montreal with a degree in Cultural Studies/Critical Theory and AnalysisJane McCarthy@janeprestonmcc is a brand strategist with over a decade of experience in advertising. Her emphasis is on leveraging archetypes to unlock a brands true essence and power. In 2024, Jane and her sister Kate McAndrew started the @goddessoffice_ a platform for elevating women and the archetypal feminine in business. Jane graduated from the University of St. Andrews, Scotland with an MA in International Relations and Business.